Eric Broughton, COO of Yield Technologies, was interviewed by the real estate site RentSoda last week, and some of his answers are included as part of the site's recent blog post.

According to Eric Broughton of Yield [Technologies]' RentSentinel product, "The most important global trend is for communities to post their available units on a consistent basis, don’t take a day off from posting an available unit, your competitors aren’t. Equally important is respecting the craigslist community and not posting multiple ads in a short period of time. Never post more than 1 ad in the same hour, and never post for the same unit type more than once in 24 hours. Our analytics show that following these simple rules will provide far greater results than someone that spams a region with multiple ads over and over again."

Read the entire post at RentSoda.