RentSentinel Valentine
5 Reasons We Heart Forest Creek of FPI Management To celebrate Valentine’s Day RentSentinel named Forest Creek of FPI Management our ‘RentSentinel Valentine!’ Choosing a special community was difficult because we love all our customers, so how did we decide? In typical RentSentinel fashion it came down to analytics! After reviewing our Ghosting Ads Summary, [...]
Renter Revolution
The Chinese New Year celebrated 2012 as the Year of the Dragon, but many analysts, including powerhouse Morgan Stanley, believe it is the year of the Landlord. “Rents are rising, vacancies are falling, household formations are growing and rental supply is limited,” the Morgan Stanley report stated. “We believe the demand for rental properties will continue [...]
RentSentinel New Features
RentSentinel is easier to use thanks to over 15 exciting, new features to meet your marketing needs! The latest enhancements to our Marketer, ILS, Social, Prospector, Tablet and Leasing products provide improved functionality and a better user experience from Listing to Lease. Marketer Review & Post screen updated to support changing unit descriptions. ILS We’re [...]
Life with RentSentinel: Heather Campbell
This edition of Life with RentSentinel features Heather Campbell of Riverstone Residential. Managing Craigslist for a single account can be a challenge, imagine supervising 680 communities and their Craigslist marketing strategy. RentSentinel caught up with 18-year industry expert Heather Campbell, Vice President of Property Marketing at Riverstone Residential , to learn how a multidimensional routine [...]
The Nightmare Before Craigsmas
Last year I told a very scary story about Craigslist ads being ghosted. I also wrote that blog in a timely fashion and released it in close proximity to Halloween. Genius. The play on the holiday and term “ghosting” was a bigger hit than I ever could’ve imagined. I ended up going on a nationwide [...]
Life with RentSentinel: Sarah Greenough
This edition of Life with RentSentinel features Sarah Greenough of Princeton Properties What if increasing your leads by 20% was an accomplishable task? You better believe it is! It’s understandable why property management companies struggle to balance marketing properties online and finding time for customer service. Without the help of a marketing management tool, who [...]
A Thank You Goes a Long Way
As children we’re taught to use our manners. This means when someone does something for you, thank them. When someone holds the door, thank them. And when someone helps you complete a task, obviously show some appreciation. If you don’t, well… you have bad manners. We’ve all been there, preemptively labeling someone “impolite” for not [...]
Am I the Only One Without an IPAD?!
When I think of an accessory, I generally associate it with a great purse or a rockin’ pair of heels that would highlight an outfit. However, lately I find myself growing fond of technology accessories such as the iPad, and have noted on multiple occasions how cute the smart cover looks on the tablet. I’m [...]
Craigslist, RentSentinel, and My First Mid-Life Crisis
Everybody seems to know about this mid-twenties crisis yet failed to mention it to me. I had just turned 25 and became victim to that thing called ‘growing up,’ and here it was rudely interrupting my perfectly planned life. Long story short, I had three weeks to sublease my current apartment and find a new [...]
RentSentinel: What’s Next? (Shh! I’m about to tell you!)
In the quiet corners of a Chicago office building, a team of visionaries is hard at work. We don’t know who they are. They’re in the office next to ours, and their door is made of that smoked glass you can’t see through even when standing really close (not that we would ever do that… [...]