RentSentinel on the Road
The Sales team is getting out from behind the desk and taking on new titles, ‘RentSentinel Road Warriors.’ Join Alli, Phil, Wes and Bill at the upcoming local trade shows. Learn how our cost effective marketing management solution can help manage your Craigslist & ILS posts, Social Media, Reputation & Prospect management from one dashboard. [...]
Multifamily Social Media Summit Highlights
You know it’s imperative to leverage your communities’ on social media, yet with new channels popping up daily it leaves many Marketing Departments asking ‘Where do I start?’ At the Multifamily Social Media Summit they discussed just that. Our top three show takeaways include: Take Control Before you can start the race, you need to [...]
Meet Client Operations
At RentSentinel providing superior service is priority. Meet the team who drives the mission home: Loretta Loretta is the Client Success Senior Manager. She’s too modest to say this about herself, but we’ll happily tell you Loretta is truly a master of everything operations. Loretta is the sixth employee of RentSentinel. We think that’s pretty [...]
The Necessity of Technology for Today’s Real Estate Agents
There are more smartphones than toothbrushes*, so why are rental agents not using technology? Get the answers from former broker and property manager Aaron Woodman’s feature in Chicago Agent Magazine. The article stresses how technology will play an increasingly prominent role in success. Woodman goes on to provide advice and solutions to shift the field [...]
CTO Andy Hamilton on the Lean Startup
Convert and go lean. No, this isn’t the start to a 2013 New Year’s resolution. It’s the Lean Start Up philosophy that CTO Andy Hamilton adheres to and has adapted for Yield Technologies and it’s flagship products RentSentinel and RentSocial. Mr. Hamilton was recently featured in NBC Chicago’s Inc.Well to detail the simple, yet difficult [...]
Chicago Social Media Week Tips
Friday marked the end of Social Media Week hosted here in Chicago. Over 14,000 experts and enthusiasts joined together to explore all things social media. I was fortunate to be in on the action representing RentSentinel and RentSocial. It’s not often you get to rub shoulders and hear trade secrets from top marketing execs and [...]
The First Fundamental Step to Reputation Management
Online chatter about your brand is floating around the web – both positive and negative. There is no question across all industries customers are active online. So are you participating, monitoring or aware of the discussions happening about your brand? It would be ideal to engage in each conversation (and the goal we’re all striving [...]
All You Have to Do Is Ask
“Ask for what you want and be prepared to get it,” Maya Angelou once said. So the quote wasn’t intended for apartment marketers but it’s valid. According to a recent feature in Multifamily Executive Jamie Gorski of the Bozzuto Group stated, “If asked, 62 percent of residents said they would post a review.” Today’s renters [...]
Don’t Be An Infomercial
You know broccoli is good for you but you eat chocolate instead. What you know and what you do don’t always correlate. We as Marketers know the golden rule – relate messaging to our client. Yet, it’s easy to lose touch and push our message across in innumerable ways like a bad infomercial. For a [...]
RentSentinel New Features
We’re kicking off your summer right with new features and improvements. Our refreshed product suite went live today, Thursday, May 31st, let’s review. Marketer New Direct Phone Number field added to Community Details Once you complete the new field, your community’s direct office number will be listed on the Lease Application receipt. Prospector / Check [...]