All You Have to Do Is Ask
“Ask for what you want and be prepared to get it,” Maya Angelou once said. So the quote wasn’t intended for apartment marketers but it’s valid. According to a recent feature in Multifamily Executive Jamie Gorski of the Bozzuto Group stated, “If asked, 62 percent of residents said they would post a review.” Today’s renters are smart and savvy, but with added knowledge comes power to be more selective when signing a lease and renting an apartment. Thus, fact checking is becoming an indispensable tool for today’s shoppers, with 72 percent of respondents indicating usage...
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