CHICAGO – April 23, 2012 – RentSentinel, an industry leader and provider of apartment marketing management software, today announced their strategic partnership with Apartment Marketing Systems to provide Social Media Made Easy™ to their existing and future customers. Social Media Made Easy™ is a turn-key social media solution to assist the development and acceleration of social media programs for property management companies and their communities.
This effort to streamline social media builds from RentSentinel’s Social product which was created to simplify the process of managing multiple social media channels and properties from one platform. The decision to include Social Media Made Easy™ as a RentSentinel service was agreed upon following an analysis of the multifamily industry and the resources required to successfully implement a social media plan for each community.
“Once a community purchases our RentSentinel Social product they have the option of managing their social media accounts, from our dashboard, on their own or taking it a step further by implementing the Social Media Made Easy™ service,” says Eric Broughton, President of Yield Technologies. “We’ve found most property management companies don’t have the bandwidth to utilize social media and identify the benefits. We see great value in our partnership with Apartment Marketing Systems because it augments the social media process and time allocation of leasing agents. This is a valuable way to use social media and market your brand to a social generation.”
By offering this service to property managers, Social Media Made Easy™ streamlines all social media activity for the communities. This includes crafting community Facebook and Twitter content, as well as creating a community personality and following based on location, neighborhood, and local events. They also monitor and moderate online comments and reviews, increase user engagement, promote community Facebook Pages, create status updates, and design Timelines with custom graphics and more.
RentSentinel recently launched RentSocial.com, a social renting site that brings together apartment listings, ratings and reviews, resident experience and social media on a single platform. Social Media Made Easy™ will play a role managing the social media component on this platform as well. This includes updating community blogs, Q&A, status updates and more.
“Apartment Marketing Systems is proud to partner with RentSentinel to demonstrate how Social Media Made Easy™ can help property management companies easily build and manage a social media strategy, optimize community online presence and increase resident retention and referrals,” says David Butler, Founder and CEO of Apartment Marketing Systems. “RentSentinel Social and RentSocial.com are exciting solutions for the multifamily industry. These platforms, coupled with our Social Media Made Easy™ service, enhance the resident experience and give property management companies a cost effective way to market and advertise to the renting demographic.”