RentSentinel Launches Innovative Social Product

New Social Media Management for the Multifamily Industry

CHICAGO – November 21, 2011 – RentSentinel, an industry leader and provider of apartment marketing management software, launched Social today. The new product gives leasing agents the ability to manage social media sites from the RentSentinel platform.

Social provides property management companies control and visibility to their communities’ social media portfolios and delivers detailed reports that gauge social success. Users can monitor results, manage workflow and share content across the most popular social sites from one centralized location.

“Much like Craigslist years ago, we see a great need in the Multifamily industry for insight and management of a portfolio’s social media strategy. Our latest solution delivers the reporting and analytics top management companies come to expect from RentSentinel,” says President Eric Broughton. “With Social, an organization can regain control of their presence on Facebook, Twitter, Yelp and more using the same tool for all of their communities marketing activity from listing to lease.”

Social Features:

• Track number of likes, re-tweets & total fans
• Create, manage and control content
• Monitor posts, shares & updates
• Control scheduling (date, time) of any post
• Property dashboard includes detailed analytics that report number of likes, number of comments, etc.
• Approve tweets and posts before content goes live
• Access all social sites from RentSentinel
• Differentiated posts pending on site, ex: hashtags from twitter won’t get pushed to Facebook
• Blog to your resident portal
• Monitor reviews from Apartment Ratings and Yelp

See it for yourself!